Latashia DeVeaux DeVeaux Agency

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ABOUT OUR FOUNDER

Latashia DeVeaux, President/PR Strategist

As a seasoned public relations, talent acquisitions and communications executive with more than 19 years of publicity, brand strategy, integrated marketing, and event management experience and 10 years experience in talent relations and acquisitions, Latashia DeVeaux has competently delivered ongoing consulting and strategic planning to client fields, including technology, spirits & beverages, luxury automotive, beauty/health & wellness; and the entertainment industry both domestic and internationally.

For the past 15 years, Latashia spearheads operations at the Los Angeles-based DeVeaux Agency, DeVeaux Media Group (DMG) and its parent company, DeVeauxted Enterprises, Inc., where she oversees an ever-expanding list of clients. Responsible for operations, content development, financial and business transactions, and outreach and publicity logistics for the firm’s HR consulting, political officials, nonprofit, consumer brand, and sports/film/television clients.

Other areas of interest to note is DeVeaux’s career where she held positions as a Music Coordinator/Assistant Music Supervisor on two feature film soundtracks as well as stints with Rogers & Cowan, William Morris Endeavor, Disney, Black Entertainment Television (BET), Universal Studios Home Entertainment, Universal Music Group and the burgeoning startup HopSkipDrive.

Switching gears, DeVeaux served as an Associate Producer on 11-04-08: The Day of Change for Starz Entertainment, a documentary that recorded famous actors as they relived an historical day in America – the election of President Barack Obama and executive produced celebrity-driven PSA's for Million Trees Los Angeles and Kaiser Foundation & Black AIDS Institute Greater Than AIDS and Test 1 Million campaigns. At the same time, Latashia co-produced the United States Tennis Association’s (USTA) annual summer event at UCLA to support the organization’s diversity initiative involving Serena Williams and James Blake.

In 2017, Latashia and Eddie Rhodman, Head of Athlete and Community Relations, launched DeVeaux Agency's Corporate Social Responsibility program: Do Ur Part, where BIG3 athletes participated in various community outreach programs all over the US. The success of the program caught the attention of the league's executives, which eventually lead them to launch Young3 with Adidas Basketball to teach youth around the globe the importance of healthy eating and sportsmanship.

Summer 2018, an opportunity of a lifetime fell in Latashia's lap. She spent the next 12 months brokering a deal with the United States Armed Forces Entertainment (USAFCENT) and executed the first-ever BIG3 and WNBA Middle East Tour to visit the troops across four countries.

Most recently, Latashia was named President of Black Public Relations Society, Los Angeles (BPRS-LA) and President of Black Women in Technology (BWiTech), respectively.

She holds two Bachelors of Art degrees in Political Science and African-American Studies from California State University, Northridge and masters degree from University of Southern California.